Wharton Capital Campaign
Brief
The Wharton School is the world’s premier collegiate business school, home to distinguished business leaders such as Elon Musk and Ronald Perelman. As a work study designer for the External Affairs office of the school, I had the opportunity to design a number of creative assets for the school’s $1b capital campaign, “More Than Ever, Wharton.” Building upon an identity designed by Pentagram, I developed social marketing and environmental graphics for the school’s global forums and giving campaigns.












Credits
Campaign Identity
Pentagram
Creative Direction
Justin Flax
Pentagram Team
Luke Hayman, Andrea Trabucco-Campos, Ellen Peterson, Aaron Garza
Design
Corey Riddle, Sarah Morgan, Edward Kim
Copywriting
Ashanti Martin
Platform
WordPress