The Massacre of Kingdom
Brief
Kingdom, a Netflix original series, is a South Korean apocalyptic and political thriller set in the Joseon dynasty (present-day Korea). The story revolves around Crown Prince Lee Chang, who discovers a conspiracy in the midst of a plague which could decimate the Joseon population and overthrow the royal dynasty. The series was acclaimed by audiences and critics internationally. Drawing on its popularity, Netflix opened an exhibition featuring historical artifacts from the fictitious past. Working alongside Netflix Korea, Wieden+Kennedy Tokyo, and sketchedSPACE, I developed a microsite to highlight the exhibition.






Credits
Client
Netflix Korea
Studio
Wieden+Kennedy Tokyo
Experiential Design
Luke Nuto, GLUESOCIETY
Production Studio
sketchedSPACE Seoul
Producer
Sake Jung
Design
Minjong Kim, ffigs
Development
Edward Kim
Platform
Handcrafted