The Massacre of Kingdom

Brief

Kingdom, a Netflix original series, is a South Korean apocalyptic and political thriller set in the Joseon dynasty (present-day Korea). The story revolves around Crown Prince Lee Chang, who discovers a conspiracy in the midst of a plague which could decimate the Joseon population and overthrow the royal dynasty. The series was acclaimed by audiences and critics internationally. Drawing on its popularity, Netflix opened an exhibition featuring historical artifacts from the fictitious past. Working alongside Netflix Korea, Wieden+Kennedy Tokyo, and sketchedSPACE, I developed a microsite to highlight the exhibition.

The microsite for the exhibition was designed as a one-pager where information could be presented efficiently. Parallax was utilized to present layered movement on the website, with the background mountains moving at different speeds based on depth, giving a more “descent”-like feel when navigating the website. A basic interactive quiz was built where audiences could test their Kingdom knowledge: based on the amount of questions they answered right, visitors would be informed what “status” they would have in the Joseon dynasty. And lastly, a 360° VR experience was designed for visitors to have a digital experience of the exhibition, complete with a guided tour by an archeological professor from the fictitious Seobi University.

Year 2020

Client Netflix Korea

Disciplines Websites

Launch Project https://www.netflixkingdom.com/

Information