Sundae School
Brief
Sundae School is a boutique smokewear brand based in New York, selling cannabis-inspired apparel for “honor rollers.” Their primary pursuit is to de-stigmatize the use of marijuana and reinforce positive education surrounding its benefits. An additional layer behind the company’s design comes from its founders’ Korean roots: the use of several cultural motifs from a country which has strict no-tolerance views on cannabis is intentional in its effort to remove the stigma surrounding it. The brand produces seasonal collections and has been featured on The New York Times, Vogue, Hypebeast, and more.
Identity
Sundae School’s new identity brings together a respect for traditional Korean heritage with a progressive message about the potential of cannabis. The emblem is comprised of the Korean rose, with the character for “cannabis” at its core.
Website
The fashion label’s new website carried over the brand identity into the visitor’s shopping experience, featuring clean typography and large banner images. The custom theme for Sundae School was configured and optimized for the WooCommerce platform.
