The new Sundae School website elevates the brand’s storefront in two key areas: customer experience and engagement. We simplified the shopping experience to make it more familiar for online shoppers. Simultaneously, we developed tools which would enable the creative team to refresh content more frequently. The objective was to create a dynamic and rich website that customers could navigate seamlessly. The result of these initiatives led to a two-fold increase in conversion rates, higher engagement with target audiences, and a better platform for the team to promote their brand.
The new website was developed on Shopify to take advantage of its large network of stores. For example, shoppers who frequent Shopify stores would have their information saved for a smoother checkout flow. A new proprietary theme was developed for the brand, complete with special page templates and blocks, which would enable the creative team to configure the homepage in a myriad of layouts. Developing the consumer experience on the same platform as the sales backend also eliminated many of the bugs which plagued the old site, thus increasing page load speeds and reducing friction for the team.