Sundae School’s new identity brings together a respect for traditional Korean heritage with a progressive message about the potential of cannabis. The emblem is comprised of the Korean rose, with the character for “cannabis” at its core.


The fashion label’s new website carried over the brand identity into the visitor’s shopping experience, featuring clean typography and large banner images. The custom theme for Sundae School was configured and optimized for the WooCommerce platform.

Illustrations by Yeon Bun