Sundae School

Coinciding with the launch of its fourth collection, Sundae School launched a brand new identity and website which incorporate these motifs. Departing from a playful design, the new brand language is serious, bold, and minimalist – a clean and serious fashion direction that intentionally puts Sundae School alongside other prominent brands. Designed in collaboration with creative directors Dae Lim and Mia Park, as well as 2×4 designer Minryung Son, the new brand is positioned to give Sundae School a distinct flair.

My primary responsibility was the design and development of the website, as well as assisting with the efforts on brand identity. Taking cues from Son’s design direction, the website maintains a strict and consistent typographic hierarchy. A fully-customized WooCommerce solution was built from the ground up to match the company’s needs.