KleenWraps is a company that designs products to reduce the spreading of germs on surfaces. Conveniently designed in both handlebar and wrap forms, their products allow people to share surfaces with minimal hassle and concern. And with today’s pandemic climate, such precautions are more important than ever. To help drive conversions and sales, the team approached me to redesign their website to better highlight the use cases and features of the product. A completely new theme was designed which would allow the team to communicate their marketing in the most effective manner.
The new Shopify theme was designed and developed from the ground up, enabling the team to focus foremost on messaging and user flow. The team had previously used a generic Shopify template, which was beginning to show its limitations with flexibility and customization. Product pages were specifically designed to best highlight wrap and mask features. For instance, specific features like a leaderboard image section implemented to highlight how each product is used. An “In Use” page takes priority over generic “About” pages, showing how the product can be used throughout the day. Initiatives like these allow KleenWraps to consolidate its marketing on one simple, easy-to-use website, and have resulted in an increase in site traffic and conversion rates.